I was recently asked the following questions about
women’s sport. I hope this conversation continues until all girls are actively
engaged in sport.
What do you
think is the biggest barrier in driving visibility of women’s sport?
To be honest, I think women are the biggest
barrier. Men love sport, and spend lots
of money to see their counterparts play.
Aside from the athletes I train with, I don’t have any female friends
who regularly watch and follow women’s sport leagues. So much effort is made trying to convince
male audiences to watch female sport. Women need to value and enjoy sport if we
want female athletes to have more visibility.
Women need to value female athletes more than models and reality stars.
Why do you
think it is taking so long for things to change?
It takes a long time for things like thought
patterns and societal norms to change.
There has to be a very strong motivating factor supported by a large and
vocal group in order for this to happen quickly. Corporate businesses, governments, schools, religious
groups, mums and dads need to be clear on why the promotion of sport for women is
beneficial and relevant for them.
What do you
think male athletes can do to help drive visibility of female sports?
One of the best things they can do is become vocal fans!
One of the best things they can do is become vocal fans!
What role
do you think sponsorship brands should play?
One of the biggest roles brands play is the
provision of a platform. The fact that a
brand chooses to actively support women in sport already speaks volumes. Actions speak louder than words, and the
ambassadors companies align themselves with and where they spend their money
sends a very strong message to the public.
Speaking as a female athlete, I’m not sure it is appropriate to demand people
like and watch my sport, so the best thing a sponsor can do is give my sport
visibility. Give the public the
opportunity to see what I do and then let them make their own choice.
What
radical things must change in order for women’s sports to be taken as seriously
as men’s?
We need to eliminate the expectation that women’s sport
needs to take on the same shape as men’s sport.
By in large, female athletes are not as strong or a fast as their male
counterparts. This is a neutral
statement, and all it means is that females will play the game
differently. Women may have to play more
creatively or strategically. It is still
exciting, it is still entertaining, and it is still an impressive display of
sporting talent. If women’s sports keep
trying to mimic men’s sports, they will simply end up being a second rate
version. We need to find a way to do
sport on our own terms and be proud of it.
http://stefreid.blogspot.co.uk/